When I was your age… We used a mouse.
I was recently watching my 3 year old use my iPad. It was very interesting to see how he simply used it. No questions, no looking for the keyboard or […]The post When I was your age… We used a mouse....
View ArticleCulture = Interaction… or lack there of….
I think everyone would agree that the goal of social media is to create community. To create community you need interaction. To get interaction you need frequent, relevant, compelling content. […]The...
View ArticleBest Practice: Are You Asking for People to Like You?
Last night I was on Facebook checking on a few client Facebook Fan Pages when I noticed this post from the Advanced Fetal Care Center of Children’s Hospital Boston. Here is […]The post Best Practice:...
View ArticleSocial Veneer
I was listening to the latest Catalyst Podcast today and heard an interview with Tim Willard and Jason Locy about their latest book VENEER. I would encourage you to check […]The post Social Veneer...
View Article3 Things to Consider on Your Hospital Facebook Page
So much time is spent on Facebook, and for good reason. I hate to recommend any platforms without seeing a strategy first but Facebook almost always makes the list… This […]The post 3 Things to...
View Article4 Quick Steps to Maximize your Hospital’s Presence on Foursquare
Foursquare has become a great resource for connecting with those who “check-in” on our campuses. Here is a quick and easy road map to make sure you are getting the […]The post 4 Quick Steps to Maximize...
View ArticleIs Twitter Dying on the Vine?
Have you been to Twitter lately? More than normal? Less than normal? Still have TweetDeck setup with all the hashtags you follow? I’ll be honest. Over the last few months […]The post Is Twitter Dying...
View Article7 Questions About Facebook For Your Organization
Thanks for taking just a minute to answer seven questions on Facebook and its integration into your healthcare organization. Facebook has reached critical mass and is quickly become mainstream...
View ArticleWhy Hospitals Block Employee’s Access to Social Media
I (Social Health Institute) recently had the chance to interview 25 of the best and brightest upcoming hospital administrators in the state of Texas. I asked them a series of […]The post Why Hospitals...
View ArticleAre We Creating Left Handed Pencils?
Is it possible we are spending our time creating programs, communities, blogs, etc… that are just not needed? I feel like we are still functioning inside a vacuum. If we […]The post Are We Creating...
View ArticleWill Hospitals Follow Johnson & Johnson's Lead?
Yesterday, while on Twitter, I saw this post (and response) from Farris Timimi, MD, Medical Director of the Mayo Clinic Center for Social Media: I think Dr. Timimi makes a […]The post Will Hospitals...
View Article5 Things You Will Never Hear Your “Social Media Expert” Say
(This post was inspired by: “10 1/2 Things No Commencement Speaker Has Ever Said“) “I am not sure Facebook is a good idea.” - I admit Facebook is hard to ignore, […]The post 5 Things You Will Never...
View ArticleUpdate: Call For Hospitals – A Facebook Study
A little over a week ago I wrote a post asking for organizations who were interested in letting me analyze their facebook insights to contact me. The goal of this […]The post Update: Call For Hospitals...
View ArticleIs Being on Facebook a Permanent Opt-In?
The world in which we live in has changed drastically. Based on our current use of Facebook, Twitter, Yelp, Foursquare, and even email – is there truly an opt-in? I get a […]The post Is Being on...
View ArticleHow to Respond to Negative Comments
If you have not already you will receive a negative comment on Facebook, Yelp, Twitter, etc. This is also a stumbling block for hospitals in their pursuit to maximize the […]The post How to Respond to...
View ArticleWhat Types of Facebook Posts Should Hospitals Focus On?
best antivirus software 2013 p>(This is a small sample of what will be available based on an upcoming study by the Social Health Institute and WCG on Facebook Hospitals – special thanks […]The post...
View ArticleFacebook EdgeRank – What it is and Why it Matters
You may have noticed an indicator at the bottom of your Fan Page status updates that shows how many people saw your post. You are probably wondering why this doesn’t […]The post Facebook EdgeRank –...
View Article5 Moments Your Patients Are Most Likely to Live Post
With over a billion monthly active Facebook users, 78% of whom are mobile and over 5.5 million Twitter users, 43% of whom are mobile, the question is not if your […]The post 5 Moments Your Patients Are...
View ArticleIt's 2014 and all I have to show for it is this Facebook Page
What do you think of when someone says “social media strategy?” Do you have one? Are you being held accountable for your plan? How so? From what I am seeing […]The post It's 2014 and all I have to show...
View ArticleCan Facebook Save Us From Ebola?
1.8 billion – that is the number of people on Facebook globally. Every day, at least once, half of those 1.8 billion log on to do everything from share baby’s […] The post Can Facebook Save Us From...
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